Visual Darkness Reduces Perceived Risk of Contagious-Disease Transmission From Interpersonal Interaction.

We examined the psychological impact of visual darkness on people's perceived risk of contagious-disease transmission. We posited that darkness triggers an abstract construal level and increases perceived social distance from others, rendering threats from others to seem less relevant to the self. We found that participants staying in a dimly lit room (Studies 1 and 3-5) or wearing sunglasses (Study 2) tended to estimate a lower risk of catching contagious diseases from others than did those staying in a brightly lit room or wearing clear glasses. The effect persisted in both laboratory (Studies 1-4) and real-life settings (Study 5). The effect arises because visual darkness elevates perceived social distance from the contagion (Study 3) and is attenuated among abstract (vs. concrete) thinkers (Study 4). These findings delineate a systematic, unconscious influence of visual darkness-a subtle yet pervasive situational factor-on perceived risk of contagion. Theoretical contributions and policy implications are discussed.

Fast food and financial impatience: a socioecological approach.

We investigated whether the prevalence of fast-food restaurants in the social ecology are associated with greater financial impatience at the national, neighborhood, and individual level. Study 1 shows that the proliferation of fast-food restaurants over the past 3 decades in the developed world was associated with a historic shift in financial impatience, as manifested in precipitously declining household savings rates. Study 2 finds that households saved less when living in neighborhoods with a higher concentration of fast-food restaurants relative to full-service restaurants. With a direct measure of individuals' delay discounting preferences, Study 3 confirms that a higher concentration of fast-food restaurants within one's neighborhood is associated with greater financial impatience. In line with a causal relationship, Study 4 reveals that recalling a recent fast-food, as opposed to full-service, dining experience at restaurants within the same neighborhood induced greater delay discounting, which was mediated behaviorally by how quickly participants completed the recall task itself. Finally, Study 5 demonstrates that pedestrians walking down the same urban street exhibited greater delay discounting in their choice of financial reward if they were surveyed in front of a fast-food restaurant, compared to a full-service restaurant. Collectively, these data indicate a link between the prevalence of fast food and financial impatience across multiple levels of analysis, and suggest the plausibility of fast food having a reinforcing effect on financial impatience. The present investigation highlights how the pervasiveness of organizational cues in the everyday social ecology can have a far-ranging influence.

Listen to your heart: when false somatic feedback shapes moral behavior.

A pounding heart is a common symptom people experience when confronting moral dilemmas. The authors conducted 4 experiments using a false feedback paradigm to explore whether and when listening to a fast (vs. normal) heartbeat sound shaped ethical behavior. Study 1 found that perceived fast heartbeat increased volunteering for a just cause. Study 2 extended this effect to moral transgressions and showed that perceived fast heartbeat reduced lying for self-gain. Studies 3 and 4 explored the boundary conditions of this effect and found that perceived heartbeat had less influence on deception when people are mindful or approach the decision deliberatively. These findings suggest that the perceived physiological experience of fast heartbeats may signal greater distress in moral situations and hence motivate people to take the moral high road.

Drunk, Powerful, and in the Dark: How General Processes of Disinhibition Produce Both Prosocial and Antisocial Behavior.

Social power, alcohol intoxication, and anonymity all have strong influences on human cognition and behavior. However, the social consequences of each of these conditions can be diverse, sometimes producing prosocial outcomes and other times enabling antisocial behavior. We present a general model of disinhibition to explain how these seemingly contradictory effects emerge from a single underlying mechanism: The decreased salience of competing response options prevents activation of the Behavioral Inhibition System (BIS). As a result, the most salient response in any given situation is expressed, regardless of whether it has prosocial or antisocial consequences. We review three distinct routes through which power, alcohol intoxication, and anonymity reduce the salience of competing response options, namely, through Behavioral Approach System (BAS) activation, cognitive depletion, and reduced social desirability concerns. We further discuss how these states can both reveal and shape the person. Overall, our approach allows for multiple domain-specific models to be unified within a common conceptual framework that explains how both situational and dispositional factors can influence the expression of disinhibited behavior, producing both prosocial and antisocial outcomes.

You are how you eat: fast food and impatience.

Based on recent advancements in the behavioral priming literature, three experiments investigated how incidental exposure to fast food can induce impatient behaviors and choices outside of the eating domain. We found that even an unconscious exposure to fast-food symbols can automatically increase participants' reading speed when they are under no time pressure and that thinking about fast food increases preferences for time-saving products while there are potentially many other product dimensions to consider. More strikingly, we found that mere exposure to fast-food symbols reduced people's willingness to save and led them to prefer immediate gain over greater future return, ultimately harming their economic interest. Thus, the way people eat has far-reaching (often unconscious) influences on behaviors and choices unrelated to eating.

Good lamps are the best police: darkness increases dishonesty and self-interested behavior.

Darkness can conceal identity and encourage moral transgressions; it may also induce a psychological feeling of illusory anonymity that disinhibits dishonest and self-interested behavior regardless of actual anonymity. Three experiments provided empirical evidence supporting this prediction. In Experiment 1, participants in a room with slightly dimmed lighting cheated more and thus earned more undeserved money than those in a well-lit room. In Experiment 2, participants wearing sunglasses behaved more selfishly than those wearing clear glasses. Finally, in Experiment 3, an illusory sense of anonymity mediated the relationship between darkness and self-interested behaviors. Across all three experiments, darkness had no bearing on actual anonymity, yet it still increased morally questionable behaviors. We suggest that the experience of darkness, even when subtle, may induce a sense of anonymity that is not proportionate to actual anonymity in a given situation.

Do green products make us better people?

Consumer choices reflect not only price and quality preferences but also social and moral values, as witnessed in the remarkable growth of the global market for organic and environmentally friendly products. Building on recent research on behavioral priming and moral regulation, we found that mere exposure to green products and the purchase of such products lead to markedly different behavioral consequences. In line with the halo associated with green consumerism, results showed that people act more altruistically after mere exposure to green products than after mere exposure to conventional products. However, people act less altruistically and are more likely to cheat and steal after purchasing green products than after purchasing conventional products. Together, our studies show that consumption is connected to social and ethical behaviors more broadly across domains than previously thought.

Getting off on the wrong foot: the timing of a breach and the restoration of trust.

Few interpersonal relationships endure without one party violating the other's expectations. Thus, the ability to build trust and to restore cooperation after a breach can be critical for the preservation of positive relationships. Using an iterated prisoner's dilemma, this article presents two experiments that investigated the effects of the timing of a trust breach-at the start of an interaction, after 5 trials, after 10 trials, or not at all. The findings indicate that getting off on the wrong foot has devastating long-term consequences. Although later breaches seemed to limit cooperation for only a short time, they still planted a seed of distrust that surfaced in the end.

Cold and lonely: does social exclusion literally feel cold?

Metaphors such as icy stare depict social exclusion using cold-related concepts; they are not to be taken literally and certainly do not imply reduced temperature. Two experiments, however, revealed that social exclusion literally feels cold. Experiment 1 found that participants who recalled a social exclusion experience gave lower estimates of room temperature than did participants who recalled an inclusion experience. In Experiment 2, social exclusion was directly induced through an on-line virtual interaction, and participants who were excluded reported greater desire for warm food and drink than did participants who were included. These findings are consistent with the embodied view of cognition and support the notion that social perception involves physical and perceptual content. The psychological experience of coldness not only aids understanding of social interaction, but also is an integral part of the experience of social exclusion.

The merits of unconscious thought in creativity.

Research has yielded weak empirical support for the idea that creative solutions may be discovered through unconscious thought, despite anecdotes to this effect. To understand this gap, we examined the effect of unconscious thought on two outcomes of a remote-association test (RAT): implicit accessibility and conscious reporting of answers. In Experiment 1, which used very difficult RAT items, a short period of unconscious thought (i.e., participants were distracted while holding the goal of solving the RAT items) increased the accessibility of RAT answers, but did not increase the number of correct answers compared with an equal duration of conscious thought or mere distraction. In Experiment 2, which used moderately difficult RAT items, unconscious thought led to a similar level of accessibility, but fewer correct answers, compared with conscious thought. These findings confirm and extend unconscious-thought theory by demonstrating that processes that increase the mental activation of correct solutions do not necessarily lead them into consciousness.

Negational categorization and intergroup behavior.

Individuals define themselves, at times, as who they are (e.g., a psychologist) and, at other times, as who they are not (e.g., not an economist). Drawing on social identity, optimal distinctiveness, and balance theories, four studies examined the nature of negational identity relative to affirmational identity. One study explored the conditions that increase negational identification and found that activating the need for distinctiveness increased the accessibility of negational identities. Three additional studies revealed that negational categorization increased outgroup derogation relative to affirmational categorization and the authors argue that this effect is at least partially due to a focus on contrasting the self from the outgroup under negational categorization. Consistent with this argument, outgroup derogation following negational categorization was mitigated when connections to similar others were highlighted. By distinguishing negational identity from affirmational identity, a more complete picture of collective identity and intergroup behavior can start to emerge.

Washing away your sins: threatened morality and physical cleansing.

Physical cleansing has been a focal element in religious ceremonies for thousands of years. The prevalence of this practice suggests a psychological association between bodily purity and moral purity. In three studies, we explored what we call the "Macbeth effect"-that is, a threat to one's moral purity induces the need to cleanse oneself. This effect revealed itself through an increased mental accessibility of cleansing-related concepts, a greater desire for cleansing products, and a greater likelihood of taking antiseptic wipes. Furthermore, we showed that physical cleansing alleviates the upsetting consequences of unethical behavior and reduces threats to one's moral self-image. Daily hygiene routines such as washing hands, as simple and benign as they might seem, can deliver a powerful antidote to threatened morality, enabling people to truly wash away their sins.